
Although targeted to black women, Essence magazine’s appointment of a white woman to its Fashion Director helm has rocked its readership’s world. For the longest, the fashion industry lacked a black media slant so is Time Warner currently orchestrating a multi-cultural splash? The mega media machine snatched up 100% ownership of Essence in 2005 and BET is Viacom-owned also.
On Facebook, emotions ran from bewildered to bamboozled. A few sisters did the post-racial bounce by high-fiving Becky’s candidacy. Yet, many believe that the magazine’s key positions should be kept in the family. After all, it was Essence and Ebony magazines that plied black designers with props long before mainstream media granted them attention.
And so what if the new FD formerly worked at “O”? To date, Oprah’s magazine maintains its position of having never been black audience-aimed. She’s ours but Ms. Winfrey’s empire is largely erected on white dollars.
This marks another sad moment for white-owned black media. Under Susan Taylor, former Editor-in-Chief and Creative Director, this line would’ve never been crossed. Should Becky have a blonde moment and contemplate a “Booty Pop” feature or white woman cover, her pale derriere deserves an expedited dismissal. In fact, I’ll volunteer my right foot.


